Cisco Agri Challenge is a partnership between The/Nudge, the Office of the PSA, the Government of India, and networking giant Cisco. In order to improve the profitability of small-scale farmers, the program encourages participants to create, test, and scale solutions that help ease the issues of low income and diminishing profitability in India. Despite the agritech upsurge, Cisco Agri Challenge believes that being committed to this upsurge will lead to a revolution.